Pick a "Money Service," Not a Random One
Most businesses lose before the ad even goes live because they advertise "everything." That kills clicks. You win by promoting one clear, high-intent service per ad. Think "broken toilet"—not "we do plumbing." Own the “front shelf” in every key neighborhood.
Use "Too Good to Ignore" Bait Pricing
Marketplace is a scroll war. If your price doesn't pop, you lose the click. Simple. So we use bait pricing: a low entry price that gets attention and starts the conversation.
This is not the final price. It's a "starting at / basic call" attention hook. Facebook does not verify your service prices. Users see it every day in Marketplace.
Internal note: keep a simple sheet: “Service → Bait Price.” The VA never guesses—just follows the sheet.
Dominate the Right Cities
You don't need thousands of ads. You need the right ads in the right cities on a smart rotation. Think of it like owning the “front shelf” in every key neighborhood.
- Create one ad per city you serve: main city + profitable suburbs.
- Rotate through your city list before repeating the same service in the same city.
- Standard safety rule: no more than 1 ad per service per city every 5–7 days (per account).
Sheet tip: “Account → City List → Max Ads/Day.” The VA works the checklist.
Use Real Photos
Stock photos look pretty. Real photos get calls. Marketplace users can feel the difference.
- Use photos of actual jobs: technician at the door, tools on site, before/after shots.
- Sprinkle in vans, uniforms, or equipment when possible to instantly build trust.
- Overlay text (simple, high contrast) like:
[SERVICE NAME] H.O.M.E SER.VICE INSTA.LLATION / RE.PAIR
[Your Phone Number or “Send Message”]
"Break" Your Words to Beat Filters
Facebook's spam filters are aggressive. The fastest way to lose is to write like an ad. So we write like a human… who accidentally hits the period key too often.
VA rule: Use at least 3 of these in every ad (headline, description, overlay).
Write Copy That Sounds Human
Your ad should sound like a neighbor offering help, not a billboard screaming for attention.
VA rule: Use the same phone/contact method across all ads for this brand.
Post Like Clockwork
Consistency beats intensity. You don't need 50 ads in a day; you need 5–10 good ones every day.
- Post at the times you define (morning, afternoon, evening) in your SOP.
- Rotate services and cities so the account looks like a real business, not a bot.
- Refresh each ad every 5–7 days to stay on top of the feed.
- Never edit a live ad. Duplicate → tweak → repost. Safer and cleaner.
Turn Inquiries Into Jobs
This is where most people drop the ball. They reply once… then ghost. You're going to do the opposite.
“Can you come today?”
“We do have same-day options in [City]. If you send your address and a quick photo (if possible), I’ll check the EMER.GEN.CY sch.edule and confirm the soonest time.”
“Do you service my area?”
“We cover [Main City] and nearby areas. What’s your zip code? I’ll confirm if you’re in our ser.vice area.”
“Is it really only $25?”
“The $25 is a basic ser.vice call. The final cost depends on what we find on-site, but you always get a clear H.O.M.E quo.te before any work.”
Log Every Lead
If it's not logged, it doesn't exist. This is where you turn random chats into a real pipeline.
- Log each conversation as: "Marketplace – [Service] – [City]"
- Record: name, phone, zip, service, notes, timing (today / this week / flexible)
- Mark status: new, in progress, booked, or not qualified
- Route qualified leads to dispatcher/partner using your internal process
Daily QA Checklist
This is how you keep quality high without watching every click.